Made in China: Quality (or, The Challenge)

With all the press about lead paint in toys, industrial chemicals in food, and items made in China, it’s clear that with the low cost of China-made goods comes a great challenge in quality management.

First, let me start this post with a few personal perspectives on recent events. I think an important perspective to keep in mind is “Hanlon’s Razor”, somewhat paraphrased here: Never attribute to malice that which can be adequately explained by ignorance. Actually, I just read the Wikipedia entry for it, and there’s a nice pithy version the Brits have: “Cock-up before conspiracy”. While it is true that some people are out there to make a buck at any cost, I think the majority of the mistakes are made out of ignorance. Most of the rank-and-file in factories don’t know what their product is ultimately used for, yet are under intense pressure to reduce costs, so bad decisions get made. I have also seen situations where products are either woefully underspecified, or customers overwhelm the factory with all kinds of frivolous requirements, most of which the customer doesn’t follow up on. In the end, the factories play this game of “ship and find out” — if the customer doesn’t notice a spec was missed, then the spec must not have been important. It’s not a great game to be playing, and it means that companies need to be ever vigilant about audits and keeping the quality standard up.

So one fundamental problem is that many of the Chinese do not understand or appreciate basic things that we take for granted in America, and vice versa. Many of the workers, while well educated in the fundamentals, did not grow up in a “gadget culture” like we have in the US, so you can’t assume anything about their subjective abilities to interpret specifications for a product. For example, you can tell a US engineer “I’d like a button on that panel”, and you’ll probably get something back pretty close to what you expected in terms of look and feel, since you and the engineer share a lot of common experiences and expectations for a button on a panel. However, if you did the same in China, you’ll probably get something that looks a little awkward, performs a little klunky, but is darn cheap and is really easy to build and test (which isn’t a bad thing, but Americans gadget connoisseurs just won’t buy something that looks awkward and has klunky performance).

Which brings me to my next point: ultimately it’s the consumers who want — nay, demand — low priced goods that drives the decision to go to China. And the trouble is that aside from the label on the product that says “Made in China” or “Made in the USA”, consumers really don’t care about the manufacturing process that went into it. What markup would you pay for a gadget that said made in the USA on it? The cost premium for labor is over 10x between the US and China — think about it. Can the average US factory worker be 10x more productive than the average Chinese factory worker? It’s a hard multiplier to play against. I’m not saying there is no value in domestic vendors: it would be a lot less effort and less risk for me to get stuff made in the US. In fact, most of the early prototypes are made in the US because of the enormous value that the domestic vendors can add. However, the pricing just doesn’t work out for a mass-market product. Nobody would buy it because its price wouldn’t justify its feature set. One could even accuse me of being lazy if I were to just stick with a domestic vendor and pawn the cost off onto the customers.

Back to the topic of the Challenge of Quality. In the end, there is no substitute for going out to China and getting directly involved in the quality process. I suspect that the toy manufacturers and food manufacturers don’t fly technicians out to factories in China to oversee things on a regular basis. Contrast that with what Apple does — they send out a cadre of engineers that work intense two-week shifts in the factories (well, Foxconn typically — affectionately nicknamed “Mordor” by some). I bumped into them frequently at the expat bars in Shenzhen. Western-style management and quality control based in China is one of the important services that PCH China Solutions offers us. If we have a problem with a vendor, PCH sends a guy to their factory right away to see what’s going on — no phone tag, no fedex filibuster. Factory owners in China tend to be very responsive when you show up at their doorstep.

Thus, Chumby’s approach to the quality conundrum is a holistic one. We started by having an engineer (me) out there almost on day one to survey the situation at the factory. It’s important to learn what the factory can and cannot do. You look at what’s being built on the line, and the techniques used. Then, when it comes time to engineer the product, you try to use the processes and techniques that are most comfortable for the factory. When you must do something new — and any good, innovative product will need to do this — you pick your battles and you focus on them, because anything new you try will be a multi-week challenge to get right. This applies to even the smallest detail; if the factory shrink-wraps goods in plastic, and you want to wrap it in paper, then plan on spending a lot of focus developing the paper-wrapping process, because it’s quite possible that none of the line workers there have even seen a paper-wrapped product before.

Of course, the preferred approach to developing a process is to be in the factory. There’s nothing like standing on the line and showing the workers who will be building the device how it should be done. Below is a video of me training the line on how to attach a piece of copper tape to the LCD assembly to form a proper EMI shield.

Typically, when you are able to demonstrate a process in this detail and intimacy, they will get it right within hours. This is part of the reason why I have spent so much time in China the past few months.

Above is a photo of Steve Tomlin (Chumby’s CEO) and Susan Kare (our Artistic Director) at the sewing factory working out the details of logo silkscreening. <shameless plug>Everyone gets involved in the quality process at Chumby!</shameless plug>

However, it’s not always possible for us to send someone out there — I for one like to be here in the US, and so does my girlfriend — so we rely a lot on PCH to watch the quality and make sure things go well. The Irish guy in the video below is Joe from PCH, and he’s reviewing the process for assembling the chumby bag with the line manager in one of our factories.

Often times, due to the challenges of working long distance, new processes will take weeks to phase in if you aren’t there to tweak and approve on the spot, because every single tweak involves almost a round-trip through fedex. Now that I’ve been through this a few times, as a rule of thumb I allocate two weeks per tweak, as opposed to the few hours it takes when you’re out there.

You can see how that adds up fast.

Given the difficulty of overseeing operations oversees, a strategic capability to have in place is remote electronic monitoring of the products’ test results. I developed for chumby a set of testers that programs, personalizes, boots, verifies and measures every device. All of the data from the process is recorded to a log, and at the end of the day, the log is transferred to a server in the US. From this data you can debug a plethora of problems on the floor. I can tell if an operator at a particular tester is having trouble with their barcode scanner, for example; or, I can tell immediately if there is a yield problem that day, or if the throughput is slower than expected. It’s very powerful to have this home-grown audit capability in place, because the factory knows you are watching them. In fact, having such a capability in place can make relationships with the factory run better because the factory eats the cost of yield problems (at least initially) — so they appreciate it when the design engineer can offer expedient advice and help before any problems get out of hand.

A pair of chumby test stations in the factory in China. If you ever meet me in person, ask me about those laptops. There’s quite a story behind the trouble we went through getting them into China.

Finally, once everything is set up, things can run autonomously at the factory. At our PCB factory, the first pass of final inspection is done manually — a set of human eyes go over every circuit board, and then with the help of a cardboard template, another operator ensures that no components are missing. The units then go on to automated testing.

No, those aren’t children working on the line. If you think they are, go guess an Asian woman’s age. She’ll be flattered — or annoyed that she’s still being carded at the bar.

Periodically, both PCH and the factory perform RoHS (a hazardous chemical safety standard required in Europe, but ironically not in the US) spot testing on the units to ensure that there is no contamination with a specified set of potentially harmful chemicals, including lead. This is done routinely on all products, even those only shipping to the US, because the latent contamination on the line could prevent other products manufactured on the same line from shipping to Europe.

It’s also important for Chumby in the US to continue to sample units for QC purposes. To this end, we order devices regularly and characterize them, and then dissect them to ensure that all the operating procedures are being followed.

Despite all these safeguards, you have to expect some mistakes to be made. Every product goes through an initial phase where all the bugs that weren’t caught by internal QA get pounded out. You have to rely on a top-notch customer service and support team and you have to plan on being very agile and innovative during this time to solve these problems and prevent them from ever happening again. If your chumby has hardware problems, you might get a call from me — I want to know what went wrong, and fix it so the problem never happens again, to you or to anyone else! What I really hope never happens is what happened to Microsoft and the Xbox360 red ring of death. This is a problem that exhibited itself only after years of use in the field, after millions of units have been shipped. These are the things that a product engineer’s worst nightmares are made of. So you see, getting the chumby to the point where we’re shipping is just the beginning. The real challenge starts now.

Wish me luck!

24 Responses to “Made in China: Quality (or, The Challenge)”

  1. The U.S. government needs to adequately enforce its trade laws, and hold countries like China accountable for illegal trading practices such as currency manipulation. Otherwise, the U.S. trade deficit will continue to rise and the U.S. will continue to shed manufacturing jobs.

  2. Ajay says:

    Steven, your viewpoint is pretty orthogonal to the post.

    Bunnie, thanks for the articles they provide great insight into a manufacturing economy that few see. And as I mentioned when we last met, I wish that you were hiring in Silicon Valley! :)

  3. John McNeil says:

    It doesn’t seemed fair to me that “China” got blamed for the Polly Pocket recall. Mattel designed those magnets in, and my daughter loves them because it gives tiny dolls really amazing capabilities cheaply. It’s either a design or consumer problem, but surely not a problem with manufactures in China.

  4. […] Made in China: Quality (or, The Challenge) – Link. […]

  5. […] While “Made in Japan” and “Made in Korea” used to hold equal suspicion with consumers, it is obvious that China needs to pick up its game. For more, click here, here and here. If you enjoyed this post, make sure you subscribe to my RSS feed! […]

  6. Richard Castellanos says:


    I have a new cleaning textile product pruduces inexpensively in Asia. Could you refer me to someone in the us that could help arrange a quote etc.


  7. merly says:

    We are a professional PCB prototype & small volume manufacturer in Shenzhen China, we use the best materials in China to manufacture PCBs,many of our products were exported to Europe and USA. I take the liberty to write to you, and would like to know whether there are chances for us to develop business cooperation together, we can offer our best products and excellent services to you, and be your partner. Thank you very much for your concern, any response from your side is greatly appreciated. You can get more information via our website, thanks a lot for your concern.

  8. ross says:

    Excellent post. I’ve been living in China studying the language for about a year now and completely agree with your “Hanlon’s Razor” theory. One of the darkest times in the 20th century was China during the Cultural Revolution, which effectively eliminated the new and the creative and left future generations in fear. I’ve yet to find a Chinese person whose family wasn’t directly affected by this movement. China’s “opening up” has been dramatic, but it’s just small progress. Currently, out of the relatively few Chinese who leave the mainland to study abroad nearly 80% don’t return. Whatever buzz word you use, this creates a “brain drain” and you can’t fairly expect contemporary Chinese in the mainland to have the same product know-how, safety concerns or design sense of America or Europe. They’ve never had the chance. Hopefully this is changing.

  9. flip jonshan says:

    made in china remot
    bis you

  10. j says:

    I’m really enjoying the series. I’m happy to see the Chumby will be “clean” thanks to the demanding folks in Europe. Sorry I can’t hold the same feeling for us Americans.

  11. Outtanames999 says:

    Excellent insights into the current state of manufacturing in China. The technology transfer process (aka training) reminds me of when I was a sales rep for a sheltered workshop here in the U.S.

    For each new job, we had to break the process down into the simplest of steps. Craftsmanship was not an issue because the skillset was low, but the same painstaking personal training process was involved in the handwork/piecework assembly tasks.

    The quality out was almost always a function of the quality in – the time and attention given to the workers to cultivate their skill in the task. I imagine with the language factor, visual observation is the most important learning aid for the line workers with no substitute for your physical presence and “master touch.”

  12. T. Sweede says:

    One has to ask him/herself how much of the problems (tainted food, lead paint, etc) from Chinese products that Americans have brought on themselves. See an interesting perspective in this blog about hairbands made from recycled condoms!. Don’t you wonder, how much the greed and pursuit of the cheapest possible price of the rest of the world has contributed to China’s problems?

  13. Blaming China and Chinese workers for the failure of USA businesses not providing proper training or strict quality control is typical of most American media. Instead of putting the blame squarely on the parties it belongs to, i.e., the US manufacturer that contracted the work, they do the typical American blame game.

    Your information is very enlightening and neeeded.

  14. Eduardo says:

    Good analysis…. definitely no quality products with the result of screwed price which first priority of most buyers/contractors, to be FAIR to “Made in China” lets stop the typical blame game.
    We are the LCD/Plasma TV manufacturer but surrenders to bored price war because QUALITY is our most concern which no cheating on labor and materials.

  15. Eduardo says:

    Actually we are looking for partners from any part of Europe, America or Central /South America whom has production or assemble line for CKD/SKD LCD/Plasma TV, long term cooperation, interested parties please get in touch via:

  16. with experiences of hundreds factory audits, i can’t stop to ask why the quality is getting lower and lower. is that because westerns are so greedy ? it worth a think.

  17. and the most important thing for western to manage their import business is get a certified third party quality inspection and quality control company to secure their imports.

    We (full circle inspection) can handle all product range pre shipment inspection and factory audit. with over 80 inspectors in our company, we will make sure you get what you paid for.

  18. Alex says:

    Yes, it is always necessary that use a inspection company to inspect the products before delivery. It reduce risks before you do business with one factrory if you book a factory audit services in advance. We (JitVerify) focus on the third party inspection in China.

  19. […] I am not blaming China. As this blog has educated me, it seems the blame is still on us the consumers who clamour for cheap goods and […]

  20. Shrink wrappers…

    In these industries no one can offer a better automatic packaging line…

  21. pcb assembly says:

    MICRON EMS is a dependable Electronic manufacturing services company in bangalore. We are specializing in pcb assembly manufacturer, smt assembly manufacturer, smd assembly manufacturer.

  22. wau says:

    Thanks for the article. You offer some great insights. The videos are great. It only goes to prove that if you take your import business seriously, you need to visit your vendor in China.

  23. Jorge Milner says:

    As Chris from China Quality Control mentioned above, the key for foreign buyers manufacturing in China is to get that 3rd party QI/QC work done by locals. Plenty of local Quality Control Companies are staffed by 1st world employees with an eye for detail.